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Recent News & Press Releases


2009: THE YEAR OF MARKET SHARE GAIN
March 30, 2009 – 7:45 am

Our current clients are mindful of the economy and that 2009 may not
be a great year for sales gains and profits. However, they do realize
that it is a great year to grab market share while competitors panic.

Of course, the economy has slowed. Of course, Housing is a mess. Of
course, unemployment is high. Even with all of that said, people are
still buying and people are still spending. And, guess what, there
are…

Read More →

2009: THE YEAR OF MARKET SHARE GAIN

Our current clients are mindful of the economy and that 2009 may not
be a great year for sales gains and profits. However, they do realize
that it is a great year to grab market share while competitors panic.

Of course, the economy has slowed. Of course, Housing is a mess. Of
course, unemployment is high. Even with all of that said, people are
still buying and people are still spending. And, guess what, there
are…

Read More

2.5% of Consumers Account for 80% of Sales

Even in major brands like: Iams Pet Food, 1% of consumers account for 80% of volume and spend $93/year; 1.2% of shoppers in grocery stores account for 80% of Budweiser sales and buy $170/year of product; and even a mega-brand like Tide has only 12.2% of shoppers accounting for 80% of volume. So what does this mean to you? Well, clearly it reinforces even more the value…

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Crate & Barrel “Quote of the Week”

Here’s some useful information from the Real World of Digiatal Media: According to Barbara Turf, CEO of Crate and Barrel, their sales are approximately 25% from catalog and online, and 75% from stores. She stated in an interview with Jane L. Levere of the New York Times that she would like to encourage more direct marketing sales. “Direct marketing has upside potential, the way consumers are changing…

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Top 10 Reasons SEM Prevails During a Recession

There is no doubt that when a recession hits, one of the first budgets to get cut is the marketing/advertising budget. Today, with the ever-growing power that search engines are providing, Search Marketing is no longer considered an advertising medium, but more as a medium directly related to sales due to the in-depth tracking ability. With that being said, here are the Top 10 reasons SEM is great…

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First Post of Michigan SEO Blog

This is our first post of the Michigan SEO and Website Design Blog! Read more about how to optimize your website to the top of SERP pages as well as learn more about our Services as well: web upgrades, pay per click management, search engine marketing, search engine optimization.

Read More

Welcome to Ottaway Digital

Ottaway Digital is one of the largest and fastest growing integrated media and marketing firms in the nation. Our custom designed online marketing offerings are a measured and proven source for all of your online targeted initiatives, including Search Engine Optimization and Search Engine Marketing.

Ottaway Digital delivers targeted traffic for our clients to increase conversion and drive revenues and profits. We deliver interested prospects in volume and quantifiable and measurable ROIs. Our lead generation costs are dramatically lower than other media.

The Ottaway Digital team is a blend of new media, traditional media and web developers who are reinventing the media plans of our advertising clients.

As you review our site, you will see that Ottaway Communications has a rich background in solving clients' sales and lead generation challenges through a strategic approach to both Search Engine Marketing and Search Engine Optimization. In addition, our team can enhance your top Search Engine results with Web Design, Content Management Systems, Web Shopping Carts, and Social Media pages on MySpace.com and Facebook.com. Forward thinking helps keep our clients ahead of their competition. Welcome to our site and let us know if we may help.