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Web Design Company And eCommerce Website Firm

The website design professionals in Detroit create the best website designs at Ottaway Digital Communications. For your business web design, companies need to develop sites with engaging style to reflect your brand and provide a superior user experience. Ottaway Digital website designs, developed in Troy, Michigan studios do, just that. Looking for a shopping cart solution too? Ottaway Digital specializes in standard and custom e-commerce shopping carts with simple or top enterprise database solutions. Most importantly our experienced designers strive to create a memorable experience for the visitor. Ottaway's custom-designed websites will act as the hub of your marketing programs going-forward. We can spotlight your business by giving it a "national look" at local rates. We are a web design company that believes search engine optimization (SEO) is a must, so all of our top website designers build SEO into every website design project when delivered. How may we help you?

Inbound Marketing Company Helping Companies Generate Qualified Sales Leads!

Need more sales leads who will buy? Need more business for your store or service today? Need a better ROI on your sales leads? Ottaway Digital can show you how to get the qualified sales leads that you need...on a reasonable budget too.

Is your TV advertising no longer working? Is your Radio advertising not pulling the way it used to? Do you see declining sales from your newspaper advertising? Is Direct Mail dead for you these days? We hear these questions on a regular basis. You are not alone. But, YOU ARE doing something wrong. Why?

Technology now allows your prospective customers to selectively consume all advertising and marketing. What worked even just three years ago is not working today. We are seeing this in our own agency self-promotion too.

FACT: “80% of business decision-makers who bought technology believe they found their vendor...not their vendor finding them”. And, that was from a study of 478 contacts by Marketing Sherpa in 2007-2008! You can imagine that it has got to be an even bigger percentage today. So what does this mean for you? It means that interruption-based marketing...the kind that we've been doing for 100 years...is not nearly as effective as it once was. The return on your marketing dollar is diminishing with this interruption-based, or “outbound” type of marketing.

What kind of marketing is working today: techniques that work to connect the person wanting to buy your products and/or services with your business itself. This is part of the new style of “inbound marketing”. So what this means is that we need to pursue the prospect in the ways that they now use to make buying decisions, such as search engines, forums, social media, user-generated reviews and other third-party information.

Ottaway Digital has been leading the way in Detroit in Inbound Marketing since 2006 when we literally debuted Search Engine Marketing after the Yahoo! Conference at the Hyatt Regency Dearborn. Our clients have been famous and numerous since August of that year. Now we're at a point in time where we even need to recommend shifting more of your ad dollar from “outbound” to “inbound” to get back to the pre-Great Recession sales revenue your company achieved and that you deserve. The answer lies in the more passive...but more pervasive and persuasive...Inbound Marketing. It can't be ignored.

How may we help you?

Ottaway Troy Headquarters

As you review our site, you will see that Ottaway Digital Communications has a rich background in solving clients' sales and lead generation challenges through a strategic approach to both Search Engine Marketing and Search Engine Optimization. In addition, our team can enhance your top Search Engine results with Web Design, Content Management Systems, Shopping Carts, Social Media marketing on Twitter and Facebook and now, News Content Writing. Our wealth of knowledge and experience helps keep our clients ahead of their competition. Welcome to our site and please let us know if we may help you.

Join the Social Media Revolution

Come join our community and be a part of everything that's happening!

If you have heard of Social Media like Facebook, LinkedIn, Twitter, YouTube and the like, you’re familiar with Social Networking. Creativity and brand equity are most important here too. There are no rules here either. The sky is the limit. In some respects think of this as you would one-on-one advertising and let us show you how to profit. Learn More