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Slow Load Time Bad For High Google Rank

Posted under Digital Marketing on Wednesday, 22 February 2017 by

SEO FACTS FROM OTTAWAY DIGITAL

Technical factors remain a prerequisite for your website to get to Page One of Google. One of the most heavily weighted factors by Google is how long it takes your site to load. This is especially critical on mobile. Google will mark your site down for a slow load.

Take the matter into your own hands and see how your site fares. Go to www.tools.pingdom.com and type in your website URL. Give it about 25 seconds and a complete report will appear. You can show this to your webmaster and discuss any loading issues. You can put your competitors’ sites in there too and see how they’re doing. Here’s to fast loading times and great sales!

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Google Practices Pose a Problem

Posted under Digital Marketing on Tuesday, 24 January 2017 by

Analysis of Google search results run by Wall Street Journal found that searches of certain keywords such as “laptops”, “phones” and “speakers” have returned ads for Google products as well as Google sister company products taking over the most prominent spots. Conclusions have been drawn that Google takes advantage of its dominant search engine to boost other parts of its business for a leg up on its competitors. After the journal shared its findings with Google, many of the ads disappeared. Google’s habit of favoring its own products have drawn regulatory scrutiny and charges that Google has argued against. Read to find out more about how Google’s practice is problematic for search-marking firms in the Wall Street Journal article Google Searches Boost Its Own Products by Jack Nicas.

Here at Ottaway, we think the public forgets that Google is a private company. It is not a public utility. All companies should remember this in planning their websites.

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Big Improvements for LinkedIn Interface

Posted under Digital Marketing on Tuesday, 24 January 2017 by

LinkedIn has given their desktop site a whole new makeover. It’s the first major technology and design renovation since the start of LinkedIn in 2003 and big improvements have been made. You will be happy to find less ads and promotion boxes muddling up their Home Feed as you first log in. LinkedIn has done some serious cleanup in developing a simpler, more intuitive feed. Human editors have also been added for users’ ability to customize their feed based on interests. Additional new features include enhanced network management options, a messaging interface to better connect with your LinkedIn network, and an updated profile editor more streamlined for making business connections. Read more about LinkedIn’s makeover in The Wall Street Journal article by Joanna Stern, titled LinkedIn Finally Fixes Website.

Ottaway has found advertising on LinkedIn to be very beneficial for B2B advertising due to the ability to “drill down” to granular categories.

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“Holes” Google Doesn’t Want You To Know About

Posted under Digital Marketing on Monday, 23 January 2017 by

Get your website showing up in Google’s “Local Search Pack” and on Page One of organic returns in all of your service areas. Our colleague, Byran Seely, told you all about it in The New York Times almost a year ago now. Take full advantage of it as we have been doing for all OttawayDigital clients. Google approximates that 85% of all searches are local, so this will greatly help your page rankings. By the way, this is not “black-hat”. Bryan made Google aware of it well over a year ago.

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Google’s New Intern – Allo

Posted under Digital Marketing on Friday, 23 September 2016 by

Messaging apps and the rise of artificial intelligence are two of today’s biggest advancements in technology. Google’s latest entry, Allo, is an A.I. assistant who lurks in your messaging app, quietly analyzing your messages, typed or dictated. When appropriate, Allo will automatically create responses or open Google searches to help you accomplish tasks. Read more about Google Allo in “Trying Out Allo, Google’s Annoying Office Intern” by Brian X. Chen in The New York Times.

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