2.5% of Consumers Account for 80% of Sales

Even in major brands like: Iams Pet Food, 1% of consumers account for 80% of volume and spend $93/year; 1.2% of shoppers in grocery stores account for 80% of Budweiser sales and buy $170/year of product; and even a mega-brand like Tide has only 12.2% of shoppers accounting for 80% of volume. So what does this mean to you? Well, clearly it reinforces even more the value of Search Engine Marketing in zeroing in on the razor-thin sliver of consumers who are interested in your products/services. By letting your keywords talk to the prospect who is in the market at the time of sale, you are being as effiecient as you can be with your ad dollars. (All stats courtesy Catalina Marketing study of 1300 brands and 54 million shoppers, as reported by Jack Neff in Ad Age, p4, Dec 8, 2008.)