Crate & Barrel “Quote of the Week”

Here’s some useful information from the Real World of Digiatal Media: According to Barbara Turf, CEO of Crate and Barrel, their sales are approximately 25% from catalog and online, and 75% from stores. She stated in an interview with Jane L. Levere of the New York Times that she would like to encourage more direct marketing sales. “Direct marketing has upside potential, the way consumers are changing their buying habits. More and more people are getting used to buying on the Internet,” said Ms. Turf. (NYTimes, 11/29/08, pB2)