LinkedIn has given their desktop site a whole new makeover. It’s the first major technology and design renovation since the start of LinkedIn in 2003 and big improvements have been made. You will be happy to find less ads and promotion boxes muddling up their Home Feed as you first log in. LinkedIn has done some serious cleanup in developing a simpler, more intuitive feed. Human editors have also been added for users’ ability to customize their feed based on interests. Additional new features include enhanced network management options, a messaging interface to better connect with your LinkedIn network, and an updated profile editor more streamlined for making business connections. Read more about LinkedIn’s makeover in The Wall Street Journal article by Joanna Stern, titled LinkedIn Finally Fixes Website.
Ottaway has found advertising on LinkedIn to be very beneficial for B2B advertising due to the ability to “drill down” to granular categories.