Lead Generation Experts

Prove Your Brand’s Value. Don’t Sell It.

Posted under Digital Marketing on Friday, 4 August 2017 by

brand engagement
OFFERING TO MATCH A COMPETITOR’S LOW PRICES, REPORTING A HIGH RATING ON TRUSTED WEBSITES, OR MENTIONING A RECENT RANKING BY A THIRD-PARTY SITE: These are all examples of tactics that prospects believe and add proof. This is according to recent studies at Northwestern, Seattle University and elsewhere. They all conclude that while our prospects are savvier than ever, they still are open to certain ad tactics as mentioned above. But, “persuasion by manipulation” as in the past is no longer going to work.

As you create new offers and design new campaigns, remember that “authenticity” is what prospects are looking for most of all in a company’s brand and its products. How can you prove the merits of doing business with your brand, and buying your brands products and services? How will you engage with your prospect? How will you prove your worth? That’s the bottom line of Zach Schonbrun’s article in The New York Times.

Watch our latest webinar on YouTube.

This post has no responses

No comments yet