Digital Media Strategy To Increase Impressions Leading To Conversions

To get sales, or conversions in the lingo of Google AdWords, you need clicks. As you see in the headline above, you need impressions to get clicks. So let us frame this for you:

The online sales process follows these steps:

  1. Prospect finds you organically on a search, or clicks on one of your paid ads.
  2. Once they are on your website, we want them to be “funneled” toward our goal of getting a conversion, or at least capturing an email. Our designers see to this.
  3. But as the headline says you need “impressions”, that is page views, to get clicks that can lead to sales lead generation.
  4. If your site isn’t getting enough leads, it may be because it does not have the traffic necessary to generate those leads.
  5. This is where online advertising becomes so valuable. It can generate the traffic you need for your site to make it a profitable lead generation machine.
  6. Digital Media offers a variety of options today that will make it very efficient to use by any size client.

So, it all starts with an “impression” or your website listing appearing on the page being seen by the searcher, either organically, or viewing a paid search ad of some type...text, video, animated banner, contextual. And, to the point of this topic, if you are not getting enough impressions from the site’s organic results, then you will need to invest in a digital media campaign to drive more website impressions so the page is being shown more often. That is where the OttawayDigital years of experience as a Google Adwords Certified Partner will bring you great insight into what you need, what it will cost and what kind of conversion rate is typical for your industry.

Contact Us

 
 
 
Type the characters you see in the image below:  
captcha Unreadable? Click here to change text.


Check Out Our Reviews on Google!

Featured Clients

Clients Say

Their level of industry experience is second to none, It's very clear that Ottaway Digital has help our business tremendously! We feel it everyday and they prove their results with monthly conference calls/webinar meetings. We at Two Man Movers & Storage most definitely recommend Ottaway Digital!

- Salt Lake City, Utah

Your team makes my job easier. Once Ottway Communications says something will be done I check it off my "to do" list and move on with other projects because I know it will be completed with 110% effort and excellence. I love working with Bob Ottaway!

- Waterford, Michigan

Ottaway Digital has helped out company (Mooney Movers Inc.) extraordinarily. They have given us sound advice and have built our website to help grow out business. Ottaway Digital also helps to optimize out website. We are very pleased with their services and look forward to a long lasting relationship with them.

- Albruquerque, New Mexico