Nurture Your Leads With Email Marketing
In other topics, we’ve discussed the importance of a “sales funnel” on your website or landing page. And we’ve discussed how important it is to capture the email address of every interested visitor to your site. Why? Nurturing, or manipulating that lead through the sales funnel to achieve your sales goals.
“Manipulate” may sound pejorative, but it isn’t. It is what you need to do to bring your visitor from “cold” to “hot”...or “I want to buy now!” And what’s wrong with that? In reality it is you, or us, who are categorizing or segmenting that visitor, setting them up in our most relevant nurturing email campaign you have, and staying in touch with them until they are ready to buy...or maybe a better way of putting it is to say that they have enough information about your product or service that they feel confident in buying.
This is where email marketing comes into play and this is why email is still so valuable...because it works. A few tips to improve its efficiency:
- Segment Your Leads: Keep track of the offer that they came in on and make sure your email nurturing spotlights their interest.
- Landing Pages: Since research shows three-quarters of marketers link to a Landing Page, make sure that it’s relevant and of responsive design for mobile inquiries.
- Analytics: Be sure to measure: Time of Day, Open Rate, Click Rate, Click-To-Open-Rate and Conversion Rate.
Not only do we find success with email against Consumers, we find it to be an excellent channel in B2B too. If you need more insight on this medium please call or complete the form on this page.
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