Ottaway Digital

Top 10 Signs You’re Addicted To Twitter

admin — Mon, 05 May 2008 21:07:10 +0000

10. Your phone vibrates too often Twitter updates that your in person friends have call you the vibe or vibrator.
9. You introduce yourself as your twitter screen name.
8. Your own dog has it’s own twitter account.
7. You follow so many different people on twitter that your friends list becomes a mosaic.
6. You only respond to people (in person) when they speak with the @ symbol then proceeded by your name.
5. Firefox is set to refresh your twitter page every 8 seconds.
4. You’ve set your ring tone to sound like the twitter bird.
3. You’ve tattooed the Twitter bird on your body.
2. Your homepage is twitter.com
1. Every conversation ends in 140 charact…

Top Digg Alternatives to Submit for SEO

admin — Fri, 02 May 2008 20:58:40 +0000

The Digg Effect has been very helpful strategy for search engine marketers to deliver website projects with traffic and an excellent resource for link building. Getting your content on the top of a digg front page is never an easy feat to overcome.

Don’t get your hopes up. You can always submit your content to other digg-like websites. Some of which are very helpful if you’re a search engine optimizer for a particular industry.

1. http://buzz.yahoo.com/ - Mainstream news to viral videos to science, various different categories much like digg.com
2. http://www.designfloat.com/ Web Design, Graphic Print etc.
3. http://www.bloggingzoom.com/ - Blogging, etc
4. http://sk-rt.com/ - Oriented toward women
5. http://photographyvoter.com/ - Photography

Stay tuned next week to read about more SEO tips!

What Google Doesn’t Want You To Know About Quality Score.

nskislak — Fri, 02 May 2008 20:27:35 +0000

First, we should look at the definition that Google gives the term, “Quality Score”. Google Says that a quality score is, the dynamic variable assigned to each keyword that influences ad positions AND partly determines your keywords minimum bids. So, I suppose that pretty much sums things up huh? Not exactly. When looking at quality scores it is important to know it is related to your competition. Yes, one of the most important elements for all advertisers.

What is our competition doing?

When trying to improve your quality score, make sure you know what is going on with your competition What do their ads say? What is their page rank? This is even more important when geo-targeting your ads. If the resources and time are there it would be smart to make many different ads that are catered to each specific target, (ie, State, City, Region, ext.) This way your ads will allow you to speak to specific audiences based on their location. This will come in handy when you are talking to someone in Detroit, MI. and they can see the city name underneath the ad phrase. Doing this will increase your quality score because now when someone types in a key phrase and qualifies it with a city or state, you have an ad catered to their location, thereby giving them a more relevant ad, with a relevant keyword. In conclusion, keep in mind that CTR and the landing page that you are taking your customers to are still very important, and is something that needs to be executed properly.

ABC Warehouse Stores

admin — Mon, 28 Apr 2008 15:12:23 +0000

We’re pleased to serve as a consultant to this 65+ store chain that is an icon in Michigan and neighboring states. This is much to do here to keep this massive campaign up-to-date and fresh, but the Ottaway web managers stay ahead of the task and ABC is well served.

Botsford Hospital

admin — Mon, 28 Apr 2008 15:11:39 +0000

This “smaller” hospital is achieving lots of firsts in the Metro Detroit area. Its lists of specialties and achievements make it a natural for SEM matches. After a lengthly period of strategic planning and research this site is up and ready to dominate in areas where other hospitals are advertising aggressively. Our campaign is already achieving positive results. Tell the client’s story via AdWords and the patients will come.

Gorno Ford and Gorno Mazda

admin — Mon, 28 Apr 2008 15:08:47 +0000

This huge Ford and Mazda dealer wanted to stimulate sales via the Internet. After several brainstorming sessions we collaborated on indivual stategies for both stores. Traffic is way up and sales are following. Ecommerce has been especially heavy for some the Mazda offerings. We believe that attention to the detail is most important for successfully SEM campaigns. “One size fits all” simply does not work.

Great Expressions Dental Centers

admin — Mon, 28 Apr 2008 14:53:48 +0000

This large dental practice management company with 100 dentists spread out from Massachusetts to Florida to Michigan wanted to move from a templated site to a new, ground-up site with easy navigation to permit visitors to easily find a dentist or orthodontist in their area. We took the challenge and built this beautiful site that we continue to enlarge and refine. From new appointments to information to careers, this site does it all for Great Expressions.

Botsford Hospital, Riemer Floors and Farmer Johns Greehouse…

admin — Fri, 25 Apr 2008 20:34:27 +0000

(Royal Oak, MI, April 24, 2008)

FOR IMMEDIATE RELEASE
Ottaway Communications Launches Internet marketing campaigns for Botsford Hospital,
Riemer Floors, and Farmer Johns Greenhouse.

Royal Oak-based Ottaway Communications has initiated Internet search marketing campaigns for Botsford Hospital, Riemer Floors, and Farmer Johns Greenhouse. The purpose of these campaigns is to provide the client with the greatest exposure possible on search engines such as Google, MSN, and Yahoo. Ottaway has been a leader among Metro Detroit advertising firms in search engine marketing since 2000.

Contact: Ted Ottaway
Tel: 248.545.4100 X14
Email: eottaway@ottaway.net

Top 10 Reasons SEM Prevails During a Recession

nskislak — Thu, 24 Apr 2008 16:08:49 +0000

There is no doubt that when a recession hits, one of the first budgets to get cut is the marketing/advertising budget. Today, with the ever-growing power that search engines are providing, Search Marketing is no longer considered an advertising medium, but more as a medium directly related to sales due to the in-depth tracking ability. With that being said, here are the Top 10 reasons SEM is great during a recession.

10. Total Transparency; everything can be tracked down to the penny, so companies can see the exact Return On Investment.

9. Only Pay for Clicks; Search marketing gives advertisers the opportunity to pay only when users actually enter the website. Thus eliminating the waste of mass marketing.

8. Ad Serving: Advertisements created are only shown to users that are already searching for our products and services.

7. One-on-one Experience: Reaching people when they are in an intimate and personal environment and on their own terms.

6. Ability to Adapt Overnight: Changes can be made in real time, giving advertisers the ability to change their tactics as soon as they see it isn’t resonating with their customers or add more budget, if it is.

5. Testing; Search marketing gives us the opportunity to test many messages side by side, allowing us to see how customers react.

4. 256 Million searches are done everyday on Google alone. Everyone is doing it.

3. Ability to switch pitch against major competitors; Search Marketing allows everyone to compete on a level playing field.

2. Establish your own email list; Search allows us to gather information on our customers and at the same time give us the opportunity to get an email address so they can hear about upcoming events of the company.

1. Cost Effectiveness: Compared to other medium; television, direct mail, radio. Search marketing is a fraction of the cost, and a great medium for companies with limited advertising budgets.

New Clients: Thrifty Florist, Autoweek, Jefferson Beach Yacht Sales

admin — Mon, 21 Apr 2008 19:34:27 +0000

Ottaway Communications Launches Internet marketing campaigns for Thrifty Florist, Jefferson Beach Yacht Sales, and Autoweek Magazine.

Contact: Ted Ottaway
Tel: 248.545.4100 X14

Email: eottaway (at) ottaway.net

(Royal Oak, MI, January 15, 2008)

FOR IMMEDIATE RELEASE

Royal Oak-based Ottaway Communications has initiated Internet search marketing campaigns for Thrifty Florist, Jefferson Beach Yacht Sales, and Autoweek Magazine. The purpose of these campaigns is to provide the client with the greatest exposure possible on search engines such as Google, MSN, and Yahoo. Ottaway has been a leader among Metro Detroit advertising firms in search engine marketing since 2000.