First, we should look at the definition that Google gives the term, “Quality Score”. Google Says that a quality score is, the dynamic variable assigned to each keyword that influences ad positions AND partly determines your keywords minimum bids. So, I suppose that pretty much sums things up huh? Not exactly. When looking at quality scores it is important to know it is related to…
There is no doubt that when a recession hits, one of the first budgets to get cut is the marketing/advertising budget. Today, with the ever-growing power that search engines are providing, Search Marketing is no longer considered an advertising medium, but more as a medium directly related to sales due to the in-depth tracking ability. With that being said, here are the Top 10 reasons SEM is great…
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