Are We Confused Yet?
Whatever happened to the :60 second radio spots and :30 second TV commercials? The world of Web 2.0 is difficult enough to learn and keep up with; why does it seem to be something new every day? Like it or not, it’s here. It’s how our prospects are making their buying decisions, and we must keep up with THEM! So, in very brief descriptions:
PAGE VIEWS: The number of times web surfers call up web pages on a given site.
HITS: Also known as “file requests,” they measure every graphic on a page as well as the page itself.
USER SESSIONS: Counts the people who actually visit the site and shows how many of them use the site.
TIME SPENT: The actual duration of time in seconds a visitor spends on your site.
INTERNET SEARCH SEEN DRIVING
75% OF ’08 AD GROWTH IN U.K.
Dow Jones Newswires, Jan. 2, 2008
Europe is a lot like California, everything seems to happen there first. The headlines don’t lie, however: Internet will be up 75%, newspapers were down 2.8% in ‘07 after a 3.4% decline in ’06. Are you following your customers’ changing media patterns? This is a whole new ballgame where there are no rules and no computerized media programs to make it simple. The best news: We can get you started for about the cost of one :30 commercial on the evening news. You’re not really grabbing all of the available dollars if you’re not fully utilizing all that the Internet offers. Explore this with us now before the field gets too crowded to make a difference in your sales.
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