There is no doubt that when a recession hits, one of the first budgets to get cut is the marketing/advertising budget. Today, with the ever-growing power that search engines are providing, Search Marketing is no longer considered an advertising medium, but more as a medium directly related to sales due to the in-depth tracking ability. With that being said, here are the Top 10 reasons SEM is great during a recession.
10. Total Transparency; everything can be tracked down to the penny, so companies can see the exact Return On Investment.
9. Only Pay for Clicks; Search marketing gives advertisers the opportunity to pay only when users actually enter the website. Thus eliminating the waste of mass marketing.
8. Ad Serving: Advertisements created are only shown to users that are already searching for our products and services.
7. One-on-one Experience: Reaching people when they are in an intimate and personal environment and on their own terms.
6. Ability to Adapt Overnight: Changes can be made in real time, giving advertisers the ability to change their tactics as soon as they see it isn’t resonating with their customers or add more budget, if it is.
5. Testing; Search marketing gives us the opportunity to test many messages side by side, allowing us to see how customers react.
4. 256 Million searches are done everyday on Google alone. Everyone is doing it.
3. Ability to switch pitch against major competitors; Search Marketing allows everyone to compete on a level playing field.
2. Establish your own email list; Search allows us to gather information on our customers and at the same time give us the opportunity to get an email address so they can hear about upcoming events of the company.
1. Cost Effectiveness: Compared to other medium; television, direct mail, radio. Search marketing is a fraction of the cost, and a great medium for companies with limited advertising budgets.
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