First, we should look at the definition that Google gives the term, “Quality Score”. Google Says that a quality score is, the dynamic variable assigned to each keyword that influences ad positions AND partly determines your keywords minimum bids. So, I suppose that pretty much sums things up huh? Not exactly. When looking at quality scores it is important to know it is related to your competition. Yes, one of the most important elements for all advertisers.
What is our competition doing?
When trying to improve your quality score, make sure you know what is going on with your competition What do their ads say? What is their page rank? This is even more important when geo-targeting your ads. If the resources and time are there it would be smart to make many different ads that are catered to each specific target, (ie, State, City, Region, ext.) This way your ads will allow you to speak to specific audiences based on their location. This will come in handy when you are talking to someone in Detroit, MI. and they can see the city name underneath the ad phrase. Doing this will increase your quality score because now when someone types in a key phrase and qualifies it with a city or state, you have an ad catered to their location, thereby giving them a more relevant ad, with a relevant keyword. In conclusion, keep in mind that CTR and the landing page that you are taking your customers to are still very important, and is something that needs to be executed properly.
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