In 2007 women tipped the scale to compose more than 50% of online users according to Ad Age Magazine. What women want on the Net can
lead to a more engaging web site for your company if you follow their interests. For Example:
‘”Womens Community” was the most visited and fastest growing Internet category.’
(Com Score)
More than 54% of women shopped online in the first half of 2007.
(Burst Media)
More affluent women – 68% of women in households with an income of $100,000+ shopped online. (GSI Commerce)
More than 43 million moms go online daily and spend an average of 85 minutes there. (Com Score.)
ONLINE AD SPENDING IS EXPECTED TO REACH $27.5 BILLION IN 2008. UP 28.5% - B to B Magazine
Are you following your customers’ changing media patterns? This is a whole new ballgame where there are no rules and no computerized media programs to make it simple.
The best news: We can get you started for a whole month for about the cost of one :30 commercial on the evening news. You’re not really grabbing all of the available
dollars if you’re not fully utilizing all that the Internet offers. Explore this with us now before the field gets too crowded to make a difference in your sales. For more
case studies email Brendan Thomas.
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