Better Mobile Websites

The headlines continue to be astounding about the rapid move to Mobile by consumers. The online publication eMarketer recently reported that by the end of 2014 10% of total ad spending in the U.S. would be in Mobile outpacing Radio, Newspapers and Magazines. Just think of that: a larger ad spend than three media stalwarts of over 100 years!

Here’s what it means to you: Top uses of Mobile according to an Ascend2 survey of June 2014:

  1. Improve customer engagement
  2. Increase lead generation
  3. Increase brand awareness
  4. Increase website traffic
  5. Increase sales transactions
  6. Improve customer service
  7. Increase email opt-in list
  8. Increase SMS opt-in list

We have been ahead of the curve on this at OttawayDigital building all of our new websites in Responsive Design by default over the past few years. Since our designers and developers are working in the Responsive theme every day we have been able to lower our fees and make it affordable for all clients to take advantage of the above eight points out of the box.

In the same survey, what was “the #1 obstacle to mobile marketing success” mentioned by the businesses surveyed:

1. Lack of in-house expertise (38%)

Connect your lead generation to the cutting-edge: Bring it to OttawayDigital. No long-term contracts. Pay-As-You-Go pricing makes a trial easy and affordable. Call or click on the Contact Us box above.

 

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