Pay-Per-Click To Boost Lead Generation

Traffic To Your Site Matters

One of the best forms of advertising ever invented was the Yellow Pages, and they held sway from their bully pulpit with their often unscrupulous ways for over 100 years. One of the best forms of advertising until Google...that is.

Here’s the rub...and we’re starting to give away our secrets here...Inbound Marketing needs to capture leads so it won’t be a huge success without lots of traffic to the site. Even if you only need a few leads a month, that type of industry generally has light traffic to begin with, so we need to get you enough traffic to get you the number of leads you need per month from your Web Marketing campaigns.

Enter Pay-Per-Click or Search Marketing. This part of the lead gen equation is powerful for this very important reason: Your ad is being shown ONLY to those prospects who are IN THE MARKET NOW your product or service. Imagine that! We’re talking to people who are READY TO BUY. And, unlike the outdated Yellow Pages, we can constantly change our ad copy and landing pages to reflect our current sales needs. All of this for a “cost per thousand” that is a fraction of Print, TV, Radio or Dwirect Mail. Seriously, a fraction.

And, by the way, don’t try to tell us that it’s too expensive per click, because if you do, you’re really showing your ignorance...because the price per click is being established by your competitors...not Google...not Bing...not Yahoo...not Dogpile...not the Yellow Pages. YOUR COMPETITORS. If you can’t afford the price they’ve established, then you’re not in the race. We’ll show you how to survive this shell-game and boost your sales leads from pay-per-click too.

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