Search Engine Optimization

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Search Engine Optimization (SEO) is the science of increasing your website’s page rank on the ”natural“ or “organic” side of designated search engines like Google, Yahoo!, and Bing. has been a leader in Search Engine Optimization since the year 2000.

There are no guarantees in Search Engine Optimization (SEO) in Detroit, or anywhere for that matter, for high page rank, but there are a number of proven techniques that will enhance your search results. A Search Engine Optimization specialist looks at a long-term, focused approach with regular updates in order to improve page rankings on the various search engines. A Search Engine Optimization company, such as Ottaway Digital, can develop Search Engine Optimization initiatives for your website to rank higher in whatever category you may choose. An experienced Search Engine Optimization company can raise your page rank and provide you with “free” clicks. Take a look at this third party graphic showing average SEO spends for various organization sizes, types, and countries.

Optimization of your website is one of the crucial elements as you build for a successful business in the years to come, whereas Search Engine Marketing (SEM) or (Pay Per Click, PPC) is a more immediate approach that strives for a quick Return on Investment (ROI).

How does it work? Your website is indexed frequently by a spider, crawler, or search bot. A spider is a program that methodically browses the World Wide Web in order to create a copy of all visited pages for processing by a search engine. This data is later used by the search engine to generate returns faster. The crawler generally starts with a list of URLs to visit, then identifies links in these pages and adds them to the list, essentially “crawling” down through the site and throughout the World Wide Web.

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Clients Say

Their level of industry experience is second to none, It's very clear that Ottaway Digital has help our business tremendously! We feel it everyday and they prove their results with monthly conference calls/webinar meetings. We at Two Man Movers & Storage most definitely recommend Ottaway Digital!

- Salt Lake City, Utah

Your team makes my job easier. Once Ottway Communications says something will be done I check it off my "to do" list and move on with other projects because I know it will be completed with 110% effort and excellence. I love working with Bob Ottaway!

- Waterford, Michigan

Ottaway Digital has helped out company (Mooney Movers Inc.) extraordinarily. They have given us sound advice and have built our website to help grow out business. Ottaway Digital also helps to optimize out website. We are very pleased with their services and look forward to a long lasting relationship with them.

- Albruquerque, New Mexico