This is the value leader of Internet advertising. Since there were over 10 billion core searches in the US in January 2008 alone, this is medium that should be the foundation of any marketing mix. Regardless of age, people are beginning their buying process with a paid search on Google, MSN or Yahoo!. In fact, these three search engines deliver about 90% of all US searches. A sponsored link on Page One of a SERP is obligatory to put your product or service on the Prospect’s Consideration List today.

The action step in our suite of Internet marketing offerings is Search Engine Marketing. Ottaway Digital specializes in integrated customized search marketing campaigns that capture a prospect’s search queries and turn them into business opportunities for our clients Proprietary technology allows us to drill down into our clients’ offerings and serve our ads to the most relevant search traffic. Highly trained web managers create custom campaigns featuring the products and services of our clients. Ottaway Digital works with Google, Yahoo and MSN daily and is among their largest partners. Ottaway Digital monitors all campaigns to optimize our clients’ spend, and achieve the most economical rates possible.