The strategy behind SEM is where most companies get it wrong; it needs to be thorough, well thought-out and managed correctly to return proper ROI.

• What is the scope of your campaign?
• What are your competitors currently doing?
• What is the ongoing 12 month plan?

At Ottaway Digital we will work closely with your staff through brainstorming sessions to develop an SEM campaign that will give you proper ROI. We strive to establish a deep understanding of your business objectives, products, customers, successes and challenges; at the same time we look into your competitive landscape, industry trends, PPC trends and overall communication between Google, Yahoo! and MSN.

We will pay close attention to website detail, architecture and make sure the proper elements are in place for ad copy and landing pages.

It’s all about ROI, Budget, and Conversion Rate!