Search Engine Marketing

A Full Basket of Search Options

This is the value leader of Internet advertising. Since there were over 19.4 billion core searches in the US in July 2013 alone, this is the medium that should be the foundation of any marketing mix. Regardless of age, people are beginning their buying process with paid search engine marketing in Michigan on GoogleBing, or Yahoo!. In fact, these three search engines deliver about 90% of all US searches including SEM in Michigan. A sponsored link on Page One of a SERP is obligatory to put your product or service on the Prospect’s Consideration List today.

The action step in our suite of Internet marketing service offerings is Search Engine Marketing. Ottaway Digital specializes in integrated customized search marketing campaigns that capture a prospect’s search queries and turn them into business opportunities for our clients. Proprietary technology allows us to drill down into our clients’ offerings and serve our ads to the most relevant search traffic. Highly trained web managers create custom campaigns featuring the products and services of our clients. Ottaway Digital works with Google AdWords campaigns in Michigan, as well as Yahoo! and Bing daily and is among their biggest partners. Ottaway Digital monitors all online marketing campaigns to optimize our clients’ spend, and achieve the most economical rates possible.