The Biggest, Most Important Takeaways from Google’s 2018 Marketing Keynote This past Tuesday, July 10, 2018, Google held a keynote in San Jose to announce sweeping changes to their ads platform, analytic suite and indeed their entire programmatic and paid search marketing ecosystem. We’ve got a long list of notes from the event, which was …

Proven Search Engine Marketing Strategies Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that. Search Engine Marketing is all strategies and techniques that help increase …

LinkedIn Marketing Tips LinkedIn is one of the top social media platforms for lead generation according to Hootsuite, so it’s important for marketers to consider LinkedIn as part of their social media marketing strategy. LinkedIn marketing, however, is not the right fit for every business. If the customers of your product or service are business …

Even as little as five years ago, the most influential online voices were writing on blogs and news websites. Now those same voices can be heard on podcasts and seen on YouTube channels, Facebook videos, Netflix series, Instagram stories and a multitude of apps. The bottom line? If you can’t deliver your content to viewers …

MORE THAN 50% OF ALL SEARCHES BEGIN ON AMAZON WHEN SOMEONE IS IN THE MARKET TO PURCHASE. That’s right. Not Google. Not Bing. Not Yahoo, but Amazon.com. What does this mean for your company? Not much for many of you. But if you’re selling on Amazon, you’ll want to make sure your ads are at …

Why Explainer Video Marketing Is The Best New Content Strategy We love numbers. Did you know pages that use explainer video are 53 times more likely to end up on page one of Google? Today’s video blog discusses why you should use explainer videos in your marketing and gives you three tips for explainer video …

Search Engine Optimization, SEO for short, has been a term thrown around for about 10 years now. As an entrepreneur, you may have heard of SEO and considered whether it’s worth the time and money. You might be wondering how including SEO services for your business will be beneficial. In a world where 94% of …

“Thin content and low quality content” led Google to change its algorithms at least 13 times last year; it is estimated by SEO professionals. This is according to an article in DemandSphere forwarded to me by Roger Wise at Stevens Worldwide Van Lines… a long-time client. Our own research confirms these changes that are well …