GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY.  AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at OttawayDigital.com indicate a heavy weighting by Google for Brands.  Nowhere is it recommended by Google that you create a registered trademark of your business name, but sites with registered trademarks in their content seem to outrank others.  We believe it’s worth the …

If you’re a retailer, you are probably familiar with the dictum that 90% of your customers are within five miles of your location. That’s been true for years and it still holds true today unless your business model is similar to IKEA. Since this is the case, it only follows that Local Search is important …

GOOGLE REPORTED TODAY PPC REVENUE DECLINED 23% LAST QUARTER. The decrease occurred mainly in Mobile AdWords advertising and AdWords ads that ran on Google’s YouTube. Can your company profit from Google’s PPC decline on Mobile? It is not clear if the decline is attributable to lower CPC or due to the payments to partners on …

Pinterest is positioning itself to be a major player in search advertising. Creating ads on Pinterest is more similar to Google than Facebook. When you make a Pinterest advertisement or Promoted Pins, they should resemble what users post to Pinterest. These are pins that add value and genuinely generate interest. This is the reason people …