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SEARCH RANKINGS EVOLVE

Posted on by Bob Ottaway
SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...
Inbound Marketing
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What is Inbound Marketing?

Posted on by Bob Ottaway
In today’s ever-evolving landscape, the customers are in control of what sells rather than the business. Customers research, compare, and make decisions long before they ever talk to a salesperson. While traditional marketing methods, such as cold calling, are...
SEO Facts
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OFFERING PRICING OPTIONS

Posted on by Bob Ottaway
OFFERING PRICING OPTIONS Most of you are already doing this, although perhaps not to the extent that’s necessary.  Nobody likes giving discounts, but if you’re resourceful, we’re sure you can pull it off. Why? Let’s sort it out: COVID...
SEO Facts

YOUR WEBSITE SCORECARD: PART 3

Posted on by Bob Ottaway
YOUR WEBSITE SCORECARD: PART 3 This is the third in our weekly series of providing our years of insight into what works best to get your website ranked higher on Google. It begins with studying Google’s Quality Rater’s Guidelines…all...
SEO Facts

YOUR WEBSITE SCORECARD: PART 2

Posted on by Bob Ottaway
YOUR WEBSITE SCORECARD: PART 2 Our years of experience in optimizing websites to rank better on search engines has provided us with valuable insights. In our last newsletter on March 4th, we talked about our Best Practices Scorecard that...
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