Be Audacious.
What does Digital Marketing have to do with the Sales Funnel Stages? Digital Marketing is a very broad term. Digital marketing can include paying for online advertisements (Paid Ads), your online visibility (Search Engine Optimization) and your brand’s online perception (Content Marketing.) That is why it is important to distinguish which aspects of digital marketing …
First, the good news: it’s never been easier for advertisers to start an ad campaign online and measure the direct results in real time. The bad news? It’s never been more complicated to be involved in internet marketing. What does this mean for you? If you’re just starting out, you have an advantage. You don’t …
We don’t need to be the ones to tell you this because it is no secret! Online video marketing is growing and is showing no signs of slowing down. It is predicted that by the year 2019, 80% of online content will be video. Metro Detroit businesses are focusing and allocating more money into creating …
Here are 11 important questions to ask to determine whether or not you are talking to the right agency for your company: 1. ARE THEY IMPLEMENTERS? There are a vast array of businesses calling themselves SEO agencies around the world. You need to determine what their area of expertise is and if they will …
You’ve heard it all before: Outbound Cold Calling v. Inbound Lead Generation. What is working in 2018 and why? Who do you believe? And is cold calling dead in 2018? From gated content to email blasts and SEO, we’ll analyze why your lead generation tactics might not be delivering to their full potential and how …
The Biggest, Most Important Takeaways from Google’s 2018 Marketing Keynote This past Tuesday, July 10, 2018, Google held a keynote in San Jose to announce sweeping changes to their ads platform, analytic suite and indeed their entire programmatic and paid search marketing ecosystem. We’ve got a long list of notes from the event, which was …
Proven Search Engine Marketing Strategies Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that. Search Engine Marketing is all strategies and techniques that help increase …
LinkedIn Marketing Tips LinkedIn is one of the top social media platforms for lead generation according to Hootsuite, so it’s important for marketers to consider LinkedIn as part of their social media marketing strategy. LinkedIn marketing, however, is not the right fit for every business. If the customers of your product or service are business …
New media is changing the landscape of online marketing. Video holds increasing influence over content marketing and the attention of prospects on the web. If you let new media marketing strategies leave your business behind, it gets more complicated to play catch up. A decisive plan for your marketing will help you get a leg-up …
Even as little as five years ago, the most influential online voices were writing on blogs and news websites. Now those same voices can be heard on podcasts and seen on YouTube channels, Facebook videos, Netflix series, Instagram stories and a multitude of apps. The bottom line? If you can’t deliver your content to viewers …