Google Tip: Trademark Registration

GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY.  AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at OttawayDigital.com indicate a heavy weighting by Google for Brands.  Nowhere is it recommended by Google that you create a registered trademark of your business name, but sites with registered trademarks in their content seem to outrank others.  We believe it’s worth the …

AdWords Revenue Per Click Down 23%

GOOGLE REPORTED TODAY PPC REVENUE DECLINED 23% LAST QUARTER. The decrease occurred mainly in Mobile AdWords advertising and AdWords ads that ran on Google’s YouTube. Can your company profit from Google’s PPC decline on Mobile? It is not clear if the decline is attributable to lower CPC or due to the payments to partners on …