Be Audacious.
Here are 11 important questions to ask to determine whether or not you are talking to the right agency for your company: 1. ARE THEY IMPLEMENTERS? There are a vast array of businesses calling themselves SEO agencies around the world. You need to determine what their area of expertise is and if they will …
You’ve heard it all before: Outbound Cold Calling v. Inbound Lead Generation. What is working in 2018 and why? Who do you believe? And is cold calling dead in 2018? From gated content to email blasts and SEO, we’ll analyze why your lead generation tactics might not be delivering to their full potential and how …
Over the summer there have been some minor changes from some major players in the digital advertising realm. Google has made some changes to their ad platforms and the location of where their data is hosted. While Facebook has made changes to how businesses are seen and appear on their Pages. These updates haven’t caused …
The Biggest, Most Important Takeaways from Google’s 2018 Marketing Keynote This past Tuesday, July 10, 2018, Google held a keynote in San Jose to announce sweeping changes to their ads platform, analytic suite and indeed their entire programmatic and paid search marketing ecosystem. We’ve got a long list of notes from the event, which was …
Proven Search Engine Marketing Strategies Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that. Search Engine Marketing is all strategies and techniques that help increase …
LinkedIn Marketing Tips LinkedIn is one of the top social media platforms for lead generation according to Hootsuite, so it’s important for marketers to consider LinkedIn as part of their social media marketing strategy. LinkedIn marketing, however, is not the right fit for every business. If the customers of your product or service are business …
New media is changing the landscape of online marketing. Video holds increasing influence over content marketing and the attention of prospects on the web. If you let new media marketing strategies leave your business behind, it gets more complicated to play catch up. A decisive plan for your marketing will help you get a leg-up …
Even as little as five years ago, the most influential online voices were writing on blogs and news websites. Now those same voices can be heard on podcasts and seen on YouTube channels, Facebook videos, Netflix series, Instagram stories and a multitude of apps. The bottom line? If you can’t deliver your content to viewers …
MORE THAN 50% OF ALL SEARCHES BEGIN ON AMAZON WHEN SOMEONE IS IN THE MARKET TO PURCHASE. That’s right. Not Google. Not Bing. Not Yahoo, but Amazon.com. What does this mean for your company? Not much for many of you. But if you’re selling on Amazon, you’ll want to make sure your ads are at …
Why Explainer Video Marketing Is The Best New Content Strategy We love numbers. Did you know pages that use explainer video are 53 times more likely to end up on page one of Google? Today’s video blog discusses why you should use explainer videos in your marketing and gives you three tips for explainer video …