Digital Marketing Terms Defined For your Sales Funnel Stages

What does Digital Marketing have to do with the Sales Funnel Stages? Digital Marketing is a very broad term. Digital marketing can include paying for online advertisements (Paid Ads), your online visibility (Search Engine Optimization) and your brand’s online perception (Content Marketing.) That is why it is important to distinguish which aspects of digital marketing …

Digital Marketing for Beginners and Experts: Unlocking the Language of Digital Marketing Platforms

First, the good news: it’s never been easier for advertisers to start an ad campaign online and measure the direct results in real time. The bad news? It’s never been more complicated to be involved in internet marketing. What does this mean for you? If you’re just starting out, you have an advantage. You don’t …

Takeaways from Google’s Keynote | Big News from Google Marketing Live 2018

The Biggest, Most Important Takeaways from Google’s 2018 Marketing Keynote This past Tuesday, July 10, 2018, Google held a keynote in San Jose to announce sweeping changes to their ads platform, analytic suite and indeed their entire programmatic and paid search marketing ecosystem. We’ve got a long list of notes from the event, which was …

SEM Tips from Detroit’s Pioneer Search Engine Marketing Company

Proven Search Engine Marketing Strategies Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that. Search Engine Marketing is all strategies and techniques that help increase …