Bob Ottaway

Bob Ottaway

President and Founder, Ottaway Digital

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts
Search Engine Optimization

SEARCH RANKINGS EVOLVE

Posted on
SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...
SEO Facts

GOOGLE SEARCH RESULTS CHANGING

Posted on
GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...
SEO Facts
Branding consultant

CAN YOU ADMIT YOU’RE WRONG?

Posted on
CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of business owners every month, looking to get more sales leads. A big stumbling block here is being able to listen to the experts, view the data, and then be...
Inbound Marketing
man on a laptop looking at sales graphs

What is Inbound Marketing?

Posted on
In today’s ever-evolving landscape, the customers are in control of what sells rather than the business. Customers research, compare, and make decisions long before they ever talk to a salesperson. While traditional marketing methods, such as cold calling, are...
SEO Facts
snowing12/Adobe Stock
Coworkers in a meeting looking at a graph on a laptop

OFFERING PRICING OPTIONS

Posted on
OFFERING PRICING OPTIONS Most of you are already doing this, although perhaps not to the extent that’s necessary.  Nobody likes giving discounts, but if you’re resourceful, we’re sure you can pull it off. Why? Let’s sort it out: COVID...
SEO Facts
A person using a laptop

YOUR WEBSITE SCORECARD: PART 4

Posted on
YOUR WEBSITE SCORECARD: PART 4 We are now on the fourth installment in our series of our “Best Practices Scorecard”. It’s our quick update for clients about where their site meets our highest standards. In Week One, we wrote...
SEO Facts

YOUR WEBSITE SCORECARD: PART 3

Posted on
YOUR WEBSITE SCORECARD: PART 3 This is the third in our weekly series of providing our years of insight into what works best to get your website ranked higher on Google. It begins with studying Google’s Quality Rater’s Guidelines…all...
SEO Facts

YOUR WEBSITE SCORECARD: PART 2

Posted on
YOUR WEBSITE SCORECARD: PART 2 Our years of experience in optimizing websites to rank better on search engines has provided us with valuable insights. In our last newsletter on March 4th, we talked about our Best Practices Scorecard that...
SEO Facts
detroit sales leads tips

YOUR WEBSITE SCORECARD: PART 1

Posted on
YOUR WEBSITE SCORECARD: PART 1 Our years of experience in optimizing websites to rank better in Google have provided us with valuable insights. In the next few weeks, we are going to review the results of these years of...

Sign up for our Newsletter to get the latest SEO tips and learn how to get more leads, for free!

Subscribe!

Want to Know Where You Stand? Search Below

See how your site ranks, unbiased by your location or prior searching habits from your computer.

| Unbiased Search

Lets Talk

Home
reCAPTCHA

Office

3250 W. Big Beaver Rd. Suite 428
Troy, MI 48084

© 1999 - 2025, All Rights Reserved by OttawayDigital