SEO Facts
TUG OF WAR
TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Ottaway Digital is hired to do. Then why is it so hard? GOOGLE HAS 95% OF ALL...
Bob Ottaway
President and Founder, Ottaway Digital
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.
Digital Marketing
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Google Ranking Factors: Helpful Content
To put it simply, few people in the world, if any, know every single ranking factor at Google, given that the algorithm is updated around six times a day, according to Google’s Documentary. Many notable blogs will tell you...
SEO Facts
GET READY FOR MORE BIZ
GET READY FOR MORE BIZ We wanted to postpone this week’s newsletter until we saw how many basis points the Federal Reserve was going to lower the Fed Funds Rate yesterday, which directly relates to what people pay for...
SEO Facts
GOOGLE “NO- NOs” TO SINK YOU
Why does Google have so many rules? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the biggest problems that we face… As an example, 40% of pages that we...
SEO Facts
TIME TO DUST OFF YOUR WEBSITE
TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. All businesses sensitive to these rates will benefit shortly, if not immediately. This means your “storefront” that...
SEO Facts
HAPPY DAYS ARE HERE AGAIN
HAPPY DAYS ARE HERE AGAIN “Happy Days Are Here Again” if you remember the song…and we feel like singing! It’s such good news that we can finally get out of the doldrums of high mortgage and interest rates that...
SEO Facts
US HOMEOWNER DILEMMA: MOVE OR RENOVATE?
US HOMEOWNER DILEMMA: MOVE OR RENOVATE? And, neither looks really promising in the near term, so all of you owners who are affected by interest rates, here’s what you should do: RENOVATION: Looks like it will remain constrained. Some...
SEO Facts
EXCITING TIMES AHEAD!
EXCITING TIMES AHEAD! It was quite a week last week: GOOGLE LOSES MONOPOLY CASE: The US Department of Justice prevailed over Google’s arguments. The judge found Google to not be helpful in that it had erased thousands of...
SEO Facts
“THE CONSUMER’S NOT A MORON, SHE’S YOUR WIFE”
“THE CONSUMER’S NOT A MORON, SHE’S YOUR WIFE” This very famous phrase is from advertising great, David Ogilvy. While he has long since passed, his agency Ogilvy & Mather carries on today. While a Britisher who was famous...
SEO Facts
LEADS NOW? HERE YOU GO!
LEADS NOW? HERE YOU GO! When we get calls for consulting, it’s always about sales leads. And why not? That’s what keeps a business going. Here are our recommendations for leads immediately: USE GOOGLE ADS: You need to have...
