Bob Ottaway

Bob Ottaway

President and Founder, Ottaway Digital

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

Digital Marketing

THE BREAK-UP OF GOOGLE?

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As you may know, Google is facing severe pressure in Congress as well as the EU about alleged anti-competitive practices.  As part of the proposed solution, it faces the prospect of spinning off its ad business to a third...
Digital Marketing

WELL-POSITIONED BUSINESS?

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If you’re a small retailer, you’re probably getting buffeted by the winds of change. So not only do you need to keep your eyes on the local competition who are in the same boat as you are, but you...
SEO Facts

ARE YOU IN A COMMODITY BUSINESS?

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Don’t be too quick to say “no”! You may not be in what economists define as a typical commodity business like selling corn and oats, but your competitors may have repositioned you into your customers seeing you as simply...
SEO Facts

GOOGLE MY BUSINESS OFFERS FREE LEADS

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GOOGLE MY BUSINESS (GMB) is an often overlooked tool to garner sales leads. “How” you say? Well here’s how: GMB is a free service of Google.  If you don’t set it up for your business, Google will automatically set...
SEO Facts

SLOW SITE? POOR RANK?

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When you set up your website and chose the hosting company you probably didn’t give it a second thought.  That was then…this is now. One of the most important factors in getting your site to Page One of Google…and...

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