Generate Quality Sales Leads by Adapting to Digital Marketing

Survival of the fittest. Adapt or die. Both of these sentiments speak to a truth that lies at the core of the business community, particularly when it comes to advertising and generating quality sales leads in 2014. True, these ideas are not exactly groundbreaking and they may in fact be somewhat cliché. But we often …

Effectiveness of AdWords Versus Radio & TV in Detroit

A long-time client that is a seasonal advertiser decided to go with our recommendation for their summer selling season which was to commit 100% of the budget to AdWords in various forms.  This was a major shift of resources from years of Television and some Radio.  Our research…both empirical and anecdotal…indicated that this was the …

Site Server Speed

Over the past few years, Google has recognized that web search speed is not only important to their site, but to companies in general. Google has made it clear that increasing their speed and maintaining site quality is a must in their business plan. Improvements have been made by introducing a new signal to their …

Inbound Marketing and Super Bowl 2013

You may not think that Inbound Marketing https://www.ottawaydigital.com and the Super Bowl http://www.nfl.com/superbowl/47 have much in common…maybe they’re even mutually exclusive.  To a savvy advertising professional, maybe they are, but to the novice, the distinction may not be so great.  In fact, we don’t even have to proffer the Super Bowl as an example of …