Google’s new open-source project, Accelerated Mobile Pages, is a new way to make Web pages load much faster on mobile Web browsers. We can be sure Google won’t be charging for AMP, but a lot of the details surrounding digital advertising still need to be worked out. You can read more about Google’s new project in Jack Marshall’s article in The Wall Street Journal titled “Google’s Speeder Way To Load Mobile Pages”.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.