Today, just about every business has a website. As the popularity of searching and shopping online grows, having a website is key to fulfilling your business goals. However, even if you have a website for your Detroit business, it may not be performing the way you intended it to.
There are plenty of methods to get your website in front of the right people in order to generate sales. You may already be aware of SEO and the science behind getting your website to rank high in search engine results.
Well one factor that has begun to play a big role in SEO is the obtaining and use of backlinks. For your Detroit business, your website’s SEO strategy needs to incorporate the obtaining and use of backlinks for your website. Here are backlinks explained and why your Detroit business needs them.
What is a Backlink?
So, what are backlinks in SEO? It’s worth knowing exactly what a backlink is before you can understand their importance.
In Search Engine Optimization, a backlink (also known as an inbound link) is a hyperlink found on someone else’s website that links back to one of your webpages or website as a whole. Websites that have links that point back to your website that are high quality increase your website’s SEO value.
Many search engines consider backlinks an important factor when ranking your overall website. Search engines, such as Google, use backlinks as of a way of determining a website’s importance and relevance to the subjects people are searching for in the local market.
As we all know, the more relevant Google or other search engines find your website or webpage, the larger the possibility is for obtaining a high search ranking in the Search Engine Results Pages (SERP).
So why are backlinks important in SEO?
The role backlinks play in SEO is that they act as a signal to search engines that other websites view your web content as valuable and informative. Other websites that have links pointing back to your website are showing search engines that they vouch for the content you have.
In the simplest of terms, the importance of backlinks is that they help tell search engines what websites have the best content.
Example of a Backlink for Your Detroit Business
Now that we know the role of backlinks, we need to take a look at examples of how they can be displayed or obtained in reference to your Detroit website.
As previously mentioned, backlinks are hyperlinks displayed on other websites that link back to one of your web pages or website as a whole. They can come in many different types and can be obtained in a multitude of ways. The tricky part is that not every backlink is beneficial. You need to focus on obtaining high-quality links to get the most SEO benefits.
Below are a few types of backlinks you can obtain for your website that will help your overall SEO:
- Resource pages: Every industry located in Detroit has some type of resource website or page to help direct readers to the content they are searching for. Owners who build these type of pages use directory links as a way for people to find what they are looking for. Asking the owner and having a link to your website on a resource page is one type of a high-quality link.
- Guest blogging: You can obtain a high-quality backlink for your website by writing an article on a third-party website. When you guest blog, not only do you have the chance to promote your company and highlight your expertise, but you as well can use the opportunity to obtain a backlink. Be sure to only guest blog on high authority sites that are related to your industry.
- Infographics: Infographics have become very popular SEO tools because of their potential for creating shares on social media. Creating an infographic with informative and interesting information will not only be highly shareable and increase engagement on social media, but they can be used to create a backlink back to your website. If industry websites share your popular infographic with credit and a link to your site, the more authority Google will award your site.
- Testimonials: Leaving testimonials on other websites or products is another way to get your website link out there. Whenever you comment or create a testimonial, link your website. A lot of people read reviews and having your website’s link displayed is just another opportunity to be clicked.
These are just a few of the different types of backlinks you can obtain. Link building takes time. In order to gain a number of backlinks, your Detroit website needs to bring something valuable to the table. The sooner you begin obtaining these links the faster your website’s SEO will increase.
What do Backlinks do for Your Website in the Detroit Market?
So, what exactly will backlinks do for your Detroit-based website?
Backlinks are an important factor when it comes to obtaining a high ranking in search results. That being said, your Detroit website will begin to climb the search rankings ladder. The higher your search ranking, the more traffic your website will begin to pull in.
So, the first major thing that you will see happen to your website is an increase in both “organic” and “natural” traffic. This is a good thing! This is the first step into achieving more sales. The more exposure and traffic your website receives the more likely you are to make a sale.
The next thing backlinks will do is establish your company as an “expert” in your market.
Since backlinks act in the way of a reference, people will begin to view your company as a leader in your industry the more often they see your website referenced. Not only possible customers but as well other Detroit companies will begin using your company or website as a point of reference to topics, products or services.
Why Do I Need Backlinks for My Detroit Company?
We have stated the importance of backlinks and the role they play in your website’s overall SEO. Your website’s SEO is what determines your relevance in regard to what people are searching for and helps search engines piece together your website in relation to target keywords and phrases.
As you use backlinks to increase your website’s SEO you will begin ranking higher in search results pages. The higher you rank the more likely people are to find and click on your website, resulting in an increase in your overall traffic. The more traffic you bring to your website, the more likely you are to make a sale.
You also need backlink SEO to gain the upper hand over your competition. Backlinks contribute to this in two different ways.
Tying into increasing your SEO, they will help your website rank above your competitors. The higher you rank above your competition in search results, the more likely customers will choose your business over another.
The second way is that when people notice sources referencing your website or web pages, they begin viewing your company as the leader in your market. Brand recognition will begin to increase as people begin seeing your website more and more throughout the internet.
You need backlinks for your Detroit website to dominate local businesses and increase your search rankings. They are used as signals for search engines to see your website as relevant, informative and authentic, resulting in an increase in search rankings which will, in the end, bring more traffic to your company’s website, and will allow you to surpass your competition.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.