Over 751 lawsuits have been filed over this issue. While it does not specifically apply to websites that are not “public accommodations,” a slew of lawsuits have been filed and private businesses have been found liable. We recommend that you get out in front of the curve and comply as soon as possible. In most cases complying is not a big undertaking, and who knows, you just may gain a new customer before your competitors catch up. Download “siteimprove” for Chrome to check your site. In general, the ADA issues for website compliance include:
- The images on your site must have some alternative text associated with them in the event they do not render on a device or the user is unable to see the image. The alternative text will then clearly describe what that element is. Without that text, some of the screen readers will not understand what information is being presented.
- If the colors on your site for important elements like buttons do not have enough contrast, then it is hard for users to discern what the button is and where it should go.
- If various inputs for forms on your website do not have proper labels, this makes it hard, if not impossible, for certain ADA devices to interpret their function. An easy example is a checkout form for an ecommerce site.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.