SEO FACTS FROM OTTAWAY DIGITAL
If your site is not “growing” leads, then you’ve got to buy them. However, here’s a big savings tip: Move to Facebook from AdWords or your favorite aggregator, such as move.com. The reason is that Facebook allows you to target more efficiently than AdWords saving you lots of costly clicks. Secondly, you won’t have to pay for duplicated sales leads like you do with most aggregators.
Facebook knows so much more about its users than Google. It provides a real dollar savings advantage over AdWords. You can still target by age, gender and zip code, as well as many other “interests” (as they describe it). Anytime one of our clients is paying too much for their sales lead conversions we begin to test their advertising campaigns on Facebook. We recommend that you do, too. Here’s to more leads!
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.