At a time when their competitors are severely underperforming, social media giant, Facebook, has seen their quarterly profit nearly triple, according to an article by Deepa Seetharaman of the Wall Street Journal.
On Wednesday, Facebook announced that their advertising revenue in the first quarter jumped 57%, from $3.3 billion to $5.2 billion. Approximately 80% of that revenue came from mobile ads, which have a higher price than desktop ads.
“Businesses are no longer asking if they should market on mobile, they’re asking how,” Facebook COO Sheryl Sandberg told the Wall Street Journal. “This is a shift that we think we’re very well-positioned to take advantage of and build on.”
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.