MORE THAN 50% OF ALL SEARCHES BEGIN ON AMAZON WHEN SOMEONE IS IN THE MARKET TO PURCHASE. That’s right. Not Google. Not Bing. Not Yahoo, but Amazon.com. What does this mean for your company? Not much for many of you. But if you’re selling on Amazon, you’ll want to make sure your ads are at the head of the pack.
Placing search ads through Amazon will help you reach more shoppers and make more sales. Becoming familiar with this new Amazon feature is another advantage you can have over your competitors.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.