Getting To Page One Of Google: Step One
SEPARATE PAGE FOR EACH SERVICE: Think about it. Getting to Page One of Google is all about your website being better than your competitor’s. What does “better” mean in terms of “Google-speak?” It means more relevant. More educational. More informational. More extensive content. More “on point.”
So your site is never going to win the “Page One of Google Battle” with one page listing all of your services. It would if yours was the only website around in your category… but it’s not. Thus, being a “generalist” gets your site a lower ranking than being a “specialist.” When you need an eye exam, do you search for a “doctor” or an “eye doctor?” If your site is written in “generalist” terms and you want to get a better ranking on Google, now you know one thing you can do. More next week!
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.