“Thin content and low quality content” led Google to change its algorithms at least 13 times last year; it is estimated by SEO professionals. This is according to an article in DemandSphere forwarded to me by Roger Wise at Stevens Worldwide Van Lines… a long-time client. Our own research confirms these changes that are well documented in this article, and in some cases even confirmed by Google.
If your site is not getting you the leads you need for robust sales, compare a page or two on your site with the same page of a site of your competitor who is on Page One of Google. How does your word count compare? How does your site delve into the topic? Is your “Local Moves” page, for example, as well written, informative and lengthy as your competitor on Page One? It does make a difference how your pages are written and laid out to get the authority your site needs to get ranked high on Google.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.