Google Tip: Trademark Registration

Search Engine Optimization (SEO)

GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY.  AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at indicate a heavy weighting by Google for Brands.  Nowhere is it recommended by Google that you create a registered trademark of your business name, but sites with registered trademarks in their content seem to outrank others.  We believe it’s worth the time and money to get a leg up, especially if your site faces entrenched competition.  Here’s all you need to do:

  • Go to
  • Click on the Research Database to make sure no other entity has registered your name.
  • Click on the Register Online option.
  • Complete the form.  (There are 10 helpful short videos to show you how.)
  • Submit form with $225 for streamlined process application.
  • Wait about 6 months for approval.

Call our Help Line 9-5 EDT M-F if you need free support: (248) 637-4600.  Happy Selling!

The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

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