Google Tip: Trademark Registration

Search Engine Optimization (SEO)

GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY.  AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at OttawayDigital.com indicate a heavy weighting by Google for Brands.  Nowhere is it recommended by Google that you create a registered trademark of your business name, but sites with registered trademarks in their content seem to outrank others.  We believe it’s worth the time and money to get a leg up, especially if your site faces entrenched competition.  Here’s all you need to do:

  • Go to USPTO.gov.
  • Click on the Research Database to make sure no other entity has registered your name.
  • Click on the Register Online option.
  • Complete the form.  (There are 10 helpful short videos to show you how.)
  • Submit form with $225 for streamlined process application.
  • Wait about 6 months for approval.

Call our Help Line 9-5 EDT M-F if you need free support: (248) 637-4600.  Happy Selling!

The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

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Google Reviews

Patrick Tuohy
22:03 24 May 17
We have been using Ottaway for years now and are still seeing our SEO numbers going up! They do a great job with keeping you in the loop with monthly meetings and are very helpful at any time you get a hold of them. I would definitely recommend them for anyone who needs help with there website or online marketing efforts.read more
Mike Simmons
18:11 29 Jan 16
I can't say enough positive about Bob Ottaway and his knowledgeable team. I was new to the industry when I purchased Two Man Movers & Storage March 2014. We hired an extremely talented local company to handle all of our marketing for the first year. Happened to be a good friend. This company went above and beyond what they new to do and did a good job, Because of Ottaway's vast amount of industry knowledge, I decided to make a very difficult decision, replaced my friend and committed to Ottaway Digital. Their level of industry experience is second to none. It's very clear that Ottaway Digital has helped our business tremendously! We feel it everyday and they prove their results with monthly conference call/webinar meetings. We at Two Man Movers & Storage most definitely recommend Ottaway Digital!read more
Kathy Baca
16:24 17 Jun 15
Ottaway Digital has helped our compnay (Mooney Movers Inc) extraordinarily. They have given us sound advice and have built our website to help grow our business. Ottaway Digital also helps to optimize our webiste. We are very pleased with their services and look forward to a long lasting relationship with them.read more
Scott Jensen
11:04 03 Aug 17
Excellent service with a very experienced staff. Recommend highly!!
Bob Ottaway
13:44 29 Sep 17
Nick Facca
13:26 18 Apr 18
After the initial build for our website we received tremendous feedback and started seeing an increase in phone calls and people who were just finding our business for the first time. The team members at Ottaway did a tremendous job and are very easy and accommodating to work with.read more
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