Get your website showing up in Google’s “Local Search Pack” and on Page One of organic returns in all of your service areas. Our colleague, Byran Seely, told you all about it in The New York Times almost a year ago now. Take full advantage of it as we have been doing for all OttawayDigital clients. Google approximates that 85% of all searches are local, so this will greatly help your page rankings. By the way, this is not “black-hat”. Bryan made Google aware of it well over a year ago.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.