Fewer People are Moving and It’s Affecting Businesses

new home

HOMEOWNER’S MOBILITY IS STUCK AT A 30 YEAR LOW. Despite rising home prices and a growing U.S. economy, many homeowners elect to stay where they are rather than move. So if you’re on the losing side of this equation like Movers, Realtors and Mortgage Bankers… it’s important to know the landscape and make sales accordingly. This doesn’t look like it has any real sign of changing soon.

Why?

  • Inventory of homes for sale has fallen to multidecade lows.
  • New home prices are at record highs in majority of markets.
  • New housing starts remain 40% below their 50-year average.
  • Mobility rates which were stable from the 1950s through the late 1970s have been in a slow decline for decades.

Read more in WSJ, Monday October 30, 2017, P. A3.

The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

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