In today’s blog about 10 Ways To Save On Your Pay-per-click Advertising with Google, we will be discussing the use of dimensions, and how you can use them to make your ads more efficient. Similar to our blog about day-parting, the use of dimensions to view each day of the week will allow you to see which days you are getting the most traffic, and you can adjust your bids accordingly. This ensures that your ads are more visible and more cost-effective.
Found under the “Dimensions” tab in Adwords, this report is important because it helps you to understand the different trends taking place within your ads, and it gives you meaningful insight in regards to your primary audience. Similar to using the “hour of day” option, day-parting by day of the week gives companies the ability to be creative with their ads, experimenting to see which days of the week are more profitable, and which ones they may need to decrease their impressions on.
For example, if you are a business owner, perhaps your ads don’t perform very well on Mondays and Tuesdays but your traffic spikes on the weekends. Adwords allows you to shift your budget and increase the budget for the weekends, and decrease or perhaps even eliminate the ads on Mondays and Tuesdays if they are doing very poorly. Taking this measure will save you money.
To run a successful Adwords campaign you need to explore and take advantage of every tool Google gives you, and the “day of the week” dimension is no exception. It gives you a more granular view of your data, and it helps you to make the most effective use of your budget.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.