According to a new forecast from Magna Global, digital media ad spending is set to surpass TV ad spending by 2016. Digital media spending is on the rise as advertisers look to social, video and search ad formats more and more, while TV ad spending falls to the wayside. Nathalie Tadena of The Wall Street Journal expounds on this news in her article titled “Digital Ad Spending To Pass TV in 2016”.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.