E-Commerce sales have been solid this Holiday season, with IBM Benchmark, a consulting unit of IBM, stating that online sales have accounted for 15% of total holiday sales. The big surprise: Only 8.9% of the sales were made using mobile web devices. With iPad, tablet and smart phones selling at record numbers, how can this disparity be explained? As John Squire, chief strategy officer for IBM Smarter Commerce, states: “Consumers are using their phones to do a lot of searching and price comparison, but just not buying. There are a lot of laggards in online retail that just haven’t done a great job getting their sites ready for mobile.”
Building a quality mobile web site is imperative to an E-Commerce business. Businesses should keep in mind they should have websites that are unique to the mobile platform as well as desktop. In the world of websites, one size does not fit all. A consumer is much more likely to buy from a site that is safe and easy to use.
The time is approaching where businesses that don’t have a mobile website will see a large amount of lost revenue. More and more consumers are using their smart phone as a buying tool. Ottaway Communications can help you build a mobile E-Commerce website that will attract buyers with a sleek, customizable, and easy to use website. Contact us for more information.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.