What Is Local SEO Website Marketing?

Google Search If you’re a retailer, you are probably familiar with the dictum that 90% of your customers are within five miles of your location. That’s been true for years and it still holds true today unless your business model is similar to IKEA. Since this is the case, it only follows that Local Search is important for your business, and to be seen in Local Search, your site has to be optimized properly.

What are the best tactics to use in optimizing your website for high Local Search rankings on Google? Here are a few of the most important ones:

  1. Title Tags:
  2. These are extremely important “road maps” for the Google search bots. Unless properly strategized and written, your site will be handicapped for Local Search. Be sure to mention the location city of your storefront.

  3. Meta Descriptions:
  4. Not to be confused with no longer important meta tags, these meta descriptions are the two lines that appear under your blue Title Tag on the Google search engine results page (SERP). Write them strategically again to provide the most important criteria to get the searcher to click on your website and begin their purchase process. Blah, cookie-cutter metas will get no results.

  5. H1:
  6. Your webmaster will know what this is, and again, it’s a very important “road marker” for the Google search bots to find your page and correctly identify your page for Local Search results. Here again, make sure the city of the location of your business is in the H1 headline on your Home Page.

  7. Home Page Content:
  8. This is vitally important for the Google search bots to read and identify your business and its location. Since Google now uses Proximity in returning its SERPs, your website will be returned on Page One or even in the Local Search Pack at the top of the page if your website clearly identifies your business’ location.

  9. Google My Business:
  10. Google Plus App for Phones This is another vital tool for high-ranking Local Search results. To not complete your My Business Page is suicide. Do it now if you have not already claimed it… and then be sure to get it verified by Google. It takes less than a week and can sometimes even be done with an automated phone call from Google.

  11. Other Local Search Directories:
  12. While Google is by far the most important new business search tool you can use, other directories can enhance your Google rankings as well as add to the credibility of your business. So it is very important that your webmaster checks, corrects and receives verification of your listings of your address, phone number(s) and business hours on: YP.com, Yelp.com, Bing.com, Yahoo.com, Localeze.com, Thumbtack.com, etc.

  13. Awards, Affiliations, Achievements:
  14. Your Local Search customers will be influenced by how much a part of their community you are. So be sure to feature any civic groups your business is a member of like Chambers of Commerce. In addition, mention if you’ve won any local awards from your local TV station, radio station or newspaper. If you do work for any “big” companies or feature any products of top companies, put it upfront on your Home Page.

  15. Better Business Bureau and Angie’s List:
  16. These are two huge credibility builders, especially for Local Search customers. We know many of you hate the BBB. Well, get over it. Your customers demand it. Further, Angie’s List is “member only,” so all reviews have a real profile. Women, therefore, believe the reviews and know that they aren’t fake like many on other sites. Make sure to sign up for a business listing on Angie’s List!

Please implement all of these tactics as soon as possible. Your Local Search ranking depends on it.

The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

6 comments on “What Is Local SEO Website Marketing?

  • Sewa Mobil Murah Makassar says:

    Hello there! I could have sworn I’ve been to this website before but
    after checking through some of the post I realized it’s new to me.
    Anyways, I’m definitely delighted I found it and I’ll be bookmarking and
    checking back often!

  • rental mobil di bali says:

    great submit, very informative. I ponder why the opposite specialists of this sector do not realize this.

    You should continue your writing. I’m confident, you have a huge readers’ base already!

  • Filip Zafirovski says:

    Very insightful article Bob, thanks for the share.

    I want to ask you.

    What does the future hold for local SEO marketing? Do you think it will become more and more difficult as time goes on?

    Kind regards,


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Google Reviews

Patrick Tuohy
22:03 24 May 17
We have been using Ottaway for years now and are still seeing our SEO numbers going up! They do a great job with keeping you in the loop with monthly meetings and are very helpful at any time you get a hold of them. I would definitely recommend them for anyone who needs help with there website or online marketing efforts.read more
Mike Simmons
18:11 29 Jan 16
I can't say enough positive about Bob Ottaway and his knowledgeable team. I was new to the industry when I purchased Two Man Movers & Storage March 2014. We hired an extremely talented local company to handle all of our marketing for the first year. Happened to be a good friend. This company went above and beyond what they new to do and did a good job, Because of Ottaway's vast amount of industry knowledge, I decided to make a very difficult decision, replaced my friend and committed to Ottaway Digital. Their level of industry experience is second to none. It's very clear that Ottaway Digital has helped our business tremendously! We feel it everyday and they prove their results with monthly conference call/webinar meetings. We at Two Man Movers & Storage most definitely recommend Ottaway Digital!read more
Kathy Baca
16:24 17 Jun 15
Ottaway Digital has helped our compnay (Mooney Movers Inc) extraordinarily. They have given us sound advice and have built our website to help grow our business. Ottaway Digital also helps to optimize our webiste. We are very pleased with their services and look forward to a long lasting relationship with them.read more
Scott Jensen
11:04 03 Aug 17
Excellent service with a very experienced staff. Recommend highly!!
Bob Ottaway
13:44 29 Sep 17
Nick Facca
13:26 18 Apr 18
After the initial build for our website we received tremendous feedback and started seeing an increase in phone calls and people who were just finding our business for the first time. The team members at Ottaway did a tremendous job and are very easy and accommodating to work with.read more
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