Pinterest is positioning itself to be a major player in search advertising. Creating ads on Pinterest is more similar to Google than Facebook. When you make a Pinterest advertisement or Promoted Pins, they should resemble what users post to Pinterest. These are pins that add value and genuinely generate interest. This is the reason people who use Pinterest and Promoted Pins need to play by the same rules. For advertisers, it is important to recognize the growing trend of sharable content involving graphics, photography, instruction and tutorials. People use social media platforms like Pinterest with a natural curiosity for their newly discovered interests, and advertisers who are visible in that moment will reap the bounty of rewards.
Pinterest ran its first brand campaign earlier this year, and there is a buzz building around the visual social media platform for many reasons. Considering the increase in visual searches on the web and how Pinterest users generate data about their interests and demographics, it should come as no surprise to see Pinterest find their seat at search advertising’s proverbial big boy table. An article written by Sapna Maheshwari, “Pinterest Is Ready To Run With The Big Dogs,” which appeared in The New York Times, describes Pinterest’s growing reputation among advertisers.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.