Are “Auto Attendants” Costing You Sales?
I make a lot of phone calls to businesses just like yours, and one of the most frustrating aspects of the call is listening to a long list of names and departments delivered by a recording. I’m just wondering if the savings of NOT having a human answering your phone isn’t negating all of the money you are spending on promoting your business.
- Do you prefer to listen to a recording?
- Do you think a recorded answer makes your business sound big… or small?
- Do you think a recorded answer makes it sound like your business is customer-focused?
I think that you know the answers! Here’s to more leads!
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.