Text Is Dead, But There’s Still Hope for Your Website

Even as little as five years ago, the most influential online voices were writing on blogs and news websites. Now those same voices can be heard on podcasts and seen on YouTube channels, Facebook videos, Netflix series, Instagram stories and a multitude of apps. The bottom line? If you can’t deliver your content to viewers in a format tailored to an increasingly distracted Internet, then your content might not reach an audience at all.

But, don’t fear: all the text-based SEO work you put in this year is not lost. Google still ranks authority based largely on text (among many other factors), even if consumers increasingly disregard that content. So, what can you do to be seen? For one, your company should deliver a rich variety of multi-media content that will draw viewers in for the long-term. Podcasts and explainer videos are the most accessible forms of new media. Next, make sure your video and audio content is well-targeted and your target audiences are segmented. Last, and most important, make better content that audiences want to watch, read and listen to.

Watch our latest video blog: Three Tips Why You Need Web Video Marketing

The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

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Patrick Tuohy
22:03 24 May 17
We have been using Ottaway for years now and are still seeing our SEO numbers going up! They do a great job with keeping you in the loop with monthly meetings and are very helpful at any time you get a hold of them. I would definitely recommend them for anyone who needs help with there website or online marketing efforts.read more
Mike Simmons
18:11 29 Jan 16
I can't say enough positive about Bob Ottaway and his knowledgeable team. I was new to the industry when I purchased Two Man Movers & Storage March 2014. We hired an extremely talented local company to handle all of our marketing for the first year. Happened to be a good friend. This company went above and beyond what they new to do and did a good job, Because of Ottaway's vast amount of industry knowledge, I decided to make a very difficult decision, replaced my friend and committed to Ottaway Digital. Their level of industry experience is second to none. It's very clear that Ottaway Digital has helped our business tremendously! We feel it everyday and they prove their results with monthly conference call/webinar meetings. We at Two Man Movers & Storage most definitely recommend Ottaway Digital!read more
Kathy Baca
16:24 17 Jun 15
Ottaway Digital has helped our compnay (Mooney Movers Inc) extraordinarily. They have given us sound advice and have built our website to help grow our business. Ottaway Digital also helps to optimize our webiste. We are very pleased with their services and look forward to a long lasting relationship with them.read more
Scott Jensen
11:04 03 Aug 17
Excellent service with a very experienced staff. Recommend highly!!
Bob Ottaway
13:44 29 Sep 17
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