Three Vital Explainer Video Marketing Tips

Why Explainer Video Marketing Is The Best New Content Strategy

We love numbers. Did you know pages that use explainer video are 53 times more likely to end up on page one of Google? Today’s video blog discusses why you should use explainer videos in your marketing and gives you three tips for explainer video marketing success.



Why Video Marketing? Follow These Tips For The Best Video Marketing:

  • Place Your Hook Within 10 to 15 Seconds.
  • Keep It Short. Your video should be two minutes at most.
  • Lighten Up! Be entertaining, and your audience will stay to listen.

So, you’ve just set up a full marketing campaign. You’re blogging, you have a publishing calendar and your content is relevant, but it’s just not delivering.

Did you know that pages with explainer videos are 53 times more likely to show up on the first page of a Google search? Well today, we’re going to give you some tips about how you can entice your audience and capture leads in 90 Seconds.

It’s easy to complain about audience attention, but what are you doing about it? (Uh… What was I saying?) Explainer videos are proven to keep attention longer, but you have to be quick to the draw. First tip: place your hook early, and make sure you get your point across in the first ten-to-fifteen seconds. And, of course, make sure it’s a message your audience wants to hear.

Second tip: keep it short. Research shows that video engagement falls off by up to 25% after that two-minute mark. We prefer to stay under 90 seconds for the best results.

Third: be entertaining! Lighten up! If you can’t be funny, be dramatic. Sales are about stories, so feel free to let your inner Shakespeare show. You’re not trying to go viral, though it couldn’t hurt, but you are trying to reach and keep the attention of quality prospects.

As we’ve said, making entertaining and informative explainer videos under the two-minute limit will drastically increase engagement, conversions, and the overall SEO value of your website.

Comment below with questions or stories about how you’ve boosted sales leads and SEO with explainer videos.

The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

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