Google’s Gmail currently boasts over a billion users, but some are not fond of their current practices involving serving targeted advertisements based on content found in a user’s email account. Gmail has been around since 2004 and is currently the most popular email service, but that doesn’t mean they are not listening to feedback from their users. Due to users of Gmail showing concerns over the privacy of their Gmail accounts, Google will stop scanning accounts for its advertising purposes later this year. Though you may still receive targeted advertisements through your Gmail account, Google will not scan your messages for the data they use to target them. This adaptability and willingness to change shows how Google is determined to reassure corporate users of the integrity of their overall brand and to buy in to using Google Cloud for their business. An article by Daisuke Wakabuyashi, “Google Ends Scanning Of Gmail To Aim Ads”, appeared in the New York Times Business section detailing this upcoming change to Google’s Gmail service.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.