Magna Global announces they’re moving $250 million from Broadcast TV to YouTube this season. Some see it as reality based on the decline in viewership. Others see it as a negotiation ploy, according to an article by Jim Rutenberg of The New York Times.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.