In an effort to compete with on-demand music giants Spotify and Apple Music, Pandora plans to acquire Rdio, a struggling but well-respected online music service, The New York Times reports. By acquiring Rdio, Pandora will be giving users the ability to choose exactly which tracks they want to hear, rather than being fixed to a stream based on predetermined genre preferences. The purchasing of Rdio follows two other major deals Pandora has made recently in an effort to update the company’s image. Pandora previously purchased online ticketing company Ticketfly, and also struck a licensing deal with Sony/ATV.
Read more about Pandora’s strategy in this New York Times article titled “Pandora Media To Buy Assets Of Rdio Service”.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.