The Five Most Important 2018 SEO Trends You Need To Know

SEO Trends For 2018

Some businesses are content to build a website and forget about it.  That’s not a smart practice, and don’t expect to make money if that is your strategy.  The odds are stacked against you.

It’s a new year, and the perfect time for a new philosophy:  Put the website first.  Sound crazy?  Sound drastic?  I hope not!  It’s crazy not to.  It’s just a recognition of how people now purchase goods and services today.  Their journey begins on the internet, and probably ends on the internet.  You want their journey to begin on your website.  We hope this sequence of events doesn’t scare you.  If it does, then this article is for you!

Here are the reasons why:

  • Competitors are always updating their sites.
  • Google is always changing its metrics.
  • Your business is always changing and evolving too.
  • Stale websites get ignored by prospective customers.

Notebook, phone, coffee and desk in business settingIf you want your website to bring you leads on a regular basis, you will need to provide it the respect it deserves.  What kind of sense does it make to spend 60 hours per week on your “brick and mortar” operation, and spend no time—or money—on your web presence (i.e. advertising)?  It doesn’t.  And, yet we see it all the time.  Better performance is expected of a website for adding to revenue, often without any budget for development and upkeep. It’s the old “self-fulfilling prophecy.”

Take our admonitions about SEO trends in 2018 to heart. They are for real.  This is what we do for a living for about 50 clients.  We’re talking in real time about real issues.  Ignore our warnings at your own risk.  In brief:

1. Quality Content.

The way a site is written is very important.  Google bots read every word on every page of your site.  This form of artificial intelligence (AI) can distinguish great composition from mediocre composition.  How the article is written.  Agreement of verbs…everything.  Scary, I know.  But true it is.  Keywords, number of times they are used.  Keywords that relate to them.  It all matters.  It is all judged by Google in establishing authority, and flowing from the site’s authority, ranking for your website.

2. Deep Knowledge Of Content.

How does the site really help the user understand your service or product?  Does it provide definitions?  Does it have links to important sources?  Does it have an explainer video on the page?  Google gives higher authority, and thereby higher rankings, to sites that demonstrate expertise and deep knowledge of the subject matter.

3. Word Count Matters.

We have proprietary software that researches and calculates in seconds the word count of articles we are writing for a website based on that site’s likely competitors for those keywords.  This enables us to determine the word count for the page that will give us the authority the site needs to begin its forward ranking process on Google.  If you do not have access to data like this, then please count the number of words on the pages of your competitors’ sites that cover the same topic that you are writing about.  If your competitors’ pages are around 1000 words, and you write only 300—even if it is dynamite  content—your site still has to overcome a 700 word deficit.  We know that doesn’t sit well with Google.

4. Short Videos.

Up until now videos were optional for Page One authority.  Not anymore in our opinion.  With marketing professionals predicting that 80% of the content on the Net will be video by the end of next year, you can see that your site will lose ranking if you don’t act now.  Short 90 second videos like this one on the home page of explaining one topic or concept will be extremely beneficial going forward.  They are so important that we have decided to include the complete production of videos in our SEO services package.  Ask your SEO agency if they’ll do the same.

 5. Social Participation Matters.

Many businesses think that they can do Social on their own.  Of course, they can, however, they need a professional to determine the social strategy for their site and implement it.  Why?  Google cares and factors Social into your website’s page rank.  No Social or once-in-a-while social will hurt your rankings, especially if your competitors are doing it well.  Ask your SEO agency to supplement any Social postings your staff undertakes.

 Implementing SEO Trends for 2018

Your website should be given the same consideration as your brick-and-mortar operation.  All your prospective customers, even your closest friends and family, will research your products and services on Google before they buy from you.  The latest research that we have seen says 94% of all purchase decisions begin on-line, and 91% of the searchers do not look beyond Page One of Google.  The same is true of other search engines. This all underscores the absolute necessity to follow our research and recommendations. We don’t expect to see the necessity of a good website to boost your advertising to diminish in the coming years! One of the best investments you can make in 2018 for your business is your website to enjoy great sales success for your business in 2018.

These Are The SEO Trends For 2018:

  • Quality content more important than ever.
  • Deep knowledge of the content.
  • Word count matters.
  • Short 90 second videos are now a must.
  • Social participation matters.

Best wishes and good luck in 2018!


The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

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Patrick Tuohy
22:03 24 May 17
We have been using Ottaway for years now and are still seeing our SEO numbers going up! They do a great job with keeping you in the loop with monthly meetings and are very helpful at any time you get a hold of them. I would definitely recommend them for anyone who needs help with there website or online marketing more
Mike Simmons
18:11 29 Jan 16
I can't say enough positive about Bob Ottaway and his knowledgeable team. I was new to the industry when I purchased Two Man Movers & Storage March 2014. We hired an extremely talented local company to handle all of our marketing for the first year. Happened to be a good friend. This company went above and beyond what they new to do and did a good job, Because of Ottaway's vast amount of industry knowledge, I decided to make a very difficult decision, replaced my friend and committed to Ottaway Digital. Their level of industry experience is second to none. It's very clear that Ottaway Digital has helped our business tremendously! We feel it everyday and they prove their results with monthly conference call/webinar meetings. We at Two Man Movers & Storage most definitely recommend Ottaway Digital!read more
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Ottaway Digital has helped our compnay (Mooney Movers Inc) extraordinarily. They have given us sound advice and have built our website to help grow our business. Ottaway Digital also helps to optimize our webiste. We are very pleased with their services and look forward to a long lasting relationship with more
Scott Jensen
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Excellent service with a very experienced staff. Recommend highly!!
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After the initial build for our website we received tremendous feedback and started seeing an increase in phone calls and people who were just finding our business for the first time. The team members at Ottaway did a tremendous job and are very easy and accommodating to work more
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