Site Server Speed

Over the past few years, Google has recognized that web search speed is not only important to their site, but to companies in general. Google has made it clear that increasing their speed and maintaining site quality is a must in their business plan. Improvements have been made by introducing a new signal to their search ranking algorithms: Site speed.

All internet users will be able to take advantage of the improved tools Google has to offer. Studies have shown that faster internet equals happier users. Not only does it help with creating a good experience, but it also helps to reduce operating costs. This will become beneficial to all site owners, webmasters and web authors. The following free tools can be used to determine the speed of your site:

Page Speed- A Firefox add on

YSlow- A tool used in Yahoo!

WebPageTest- A waterfall view of your pages load performance

Webmaster Tools- Shows your pages speed as viewed by users around the world

As a monstrous search engine, Google must do everything that they can to make sure that Internet users and webpage owners are happy. Investing into the future by increasing speed is one of the most well thought strategic moves that they can make. All Internet users place their value in speed. If a site lags in speed advancement, they could be left in the dust. They believe that site delays of even a half a second can affect business negatively. If a mere half second can impact a site’s views, I would hate to see what a one second delay can do.

It is possible that Site Speed will not affect some individual’s page rankings at all. Currently, less than 1% of search queries are affected by the site speed signal in Google’s implementation. The most important aspect of rankings still remains relevance of a page. It is encouraged by Google that website owners and/or webmasters start paying attention to their site’s speed to improve their ranking and most importantly, Internet users around the world. It has been our experience that Google sometimes underestimates the change that their algorithms will make.

The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

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