BUDWEISER BECOMES “AMERICA”: Is this a tie-in with Donald J. Trump, or a brand-enhancer? We see it as the latter. What a great way to position yourself as the “American brew”. It’s really non-pre-emptible by competitors and tugs at the heart strings like Chevy’s old “Baseball, Hot Dogs, Apple Pie and Chevrolet”. We think it’s going to be a big hit and capture market share. Go Bud!
Source: Martha C. White, The New York Times http://www.nytimes.com/2016/05/16/business/media/budweisers-new-campaign-taps-into-political-climate.html?_r=0>
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.